About Us

Our Story

Ever since we were younger we have always loved the idea of creating and building things. First it was legos and mattress forts, which turned into garage sales and selling Christmas toys online.

Yoav was the first to go to college, to study business. Deep down though, he knew he’d always wanted to start a business and be an entrepreneur.

Then, covid hit in March of 2020 and Yoav went back home. We sat down and decided this was the perfect opportunity to start a real online business and get our feet wet in entrepreneurship. We opened our online clothing store Liiluno Apparel on Shopify. In order to keep our business afloat with $0 to our name, we both became Doordash drivers to cover the costs. In just a few months we were able to generate thousands in sales but sadly I had to go back to school and we both agreed we don’t have enough time and this is not the business we want long term. We ended up selling the business and successfully exited.

Fast forward a year, and we are now both at the same college studying business. Our mom comes to us with an idea to build the airbnb for driveways. We call the company Komodo Parking and get started building an app where people can rent other peoples driveways. This was where we learned most of our lessons about how to be entrepreneurs, the main one consisting of “start with a problem, not a solution”. Through this experience, we got into our schools incubator program and built the foundational lessons that make us the founders we are today. After knocking on thousands of doors and conducting hundreds of surveys, we invalidated the idea and problem and decided to move on.

With those learnings, we had more momentum than ever. Yoav graduated and started a full time job at a big bank. During that time we started Clearwater AI, and AI automation agency where we build chatbots and workflow automations for our clients.

Yoav decided to quit his job to focus full time on starting a business, and Eyal dropped out of school. While working on Clearwater, we got into another accelerator called Underdog accelerator where we worked on building a new B2B SaaS company. During these 10 weeks we experienced 5 pivots and a few different businesses. Although we came out of it without a running business, we learned the importance of invalidation and speaking to potential customers fast.

For each idea we had during those 10 weeks we were able to speak to 20-30 potential customers, BEFORE HAVING A PRODUCT, to get validation on exactly what their problems were and what we needed to build.

We were able to save thousands of dollars and tons of time by invalidating sh**ty ideas by getting in front of these potential customers.

This process came pretty easy for us as we had mastered how to effectively find our ideal customer, reach out to them, and interview them, so we did not think much of it.

What we realized was that tons of other founders were struggling to speak to potential customers and properly validate their ideas.

We decided to reach out to these founders to offer our advice. Within our first week we had dozens of people asking us for our exact process to help to put them in front of potential customers.

Because of that, we now decided to go full-force with this and help anyone struggling with the early stages of idea validation.

We are still just beginning our journey, but we hope to help other early stage founders like us grow together and learn by following our journey.

If you want advice on validation, networking (we have grown our network to thousands of founders and connections in just the last few months), mental mindset, and more, feel free to subscribe to our blog and to follow us on LinkedIn: Yoav’s LinkedIn + Eyal’s LinkedIn.

Keep growing,

Eyal & Yoav

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